Get paid for the leverage you already have.
Commercial Physics finds the relationships where your business creates more value than it captures, and restructures them for better margins, commitments, revenue share and equity.
Or email rylan@commercialphysics.com
01 · Find
Find the relationships that are underpriced.
We analyze your customers, suppliers, partners and channels, and measure how much they depend on you.
- Manufacturer
- Hard for a customer to replace
- Distributor
- Controls access a brand can’t reach alone
- Service provider
- Owns capabilities customers depend on
02 · Model
See what the position could be worth.
We model what would strengthen it, then what that’s worth.
- Better contracts
- More capacity
- Exclusivity
- Acquisitions
- New capabilities
- Market access
03 · Restructure
Restructure the relationship.
Where the leverage is real, turn it into terms.
- Pricing
- Minimum commitments
- Revenue share
- Royalties
- Warrants
- Equity
- Governance rights
- Information rights
04 · Capture
From leverage to realized value.
- Measure
- Model
- Negotiate
- Capture
Every right, milestone and dollar realized, tracked in one place.
What we measure.
- Dependence
- How much do they need you?
- Replaceability
- How hard are you to replace?
- Control
- What do you control?
- Scarcity
- Who else can provide it?
- Contribution
- How much value do you create?
- Economics
- How much of it do you keep?
Built around your business.
Leverage looks different everywhere.
- ManufacturingTurn hard-to-replace production into stronger economics.
- DistributionGet paid for the access and scale you provide.
- LicensingKnow who controls the brand, category and customer.
- InfrastructurePrice the dependence created by critical assets.
- ServicesFind the capabilities customers can’t build in-house.